The ongoing pandemic has drastically changed our lives, including the manner of how we run our businesses. There is nothing we could do but to go with the flow if we want our businesses to remain afloat.
Here are some tips for a successful transition into our ‘new normal’:
Change the Course of Your Business
While we certainly did not wish for something catastrophic like this, this is a good time to pause and re-evaluate your business processes and to listen to your customer feedback. This would also be the time where you can look at your current product offerings and tweak them, or add more according to your current market demands.
Going Virtual Is A Timely Move
Some small businesses may have been strictly brick and mortar pre-pandemic, but in this current business climate that we are in, it would be a great strategy to transition into having a virtual store since there have been certain lockdown restrictions, as well as people choosing to look for products and services online.
Embrace a Contactless Approach
Your customers will appreciate that if you still operate a physical store, you will implement safety and health protocols by enforcing the wearing of masks and personal protective equipment (PPE) to your employees as well as to your customers, proper spacing between tables, and demarcated spaces for those lining up. It would also be good if you could implement a scheduling system so you would have them come only to the specified time. While physical distancing seems counterproductive for engagement, this shows that you are concerned with your customers’ health and that you care for them.
Be Flexible, but Always Have a Plan
You should not certainly overlook a planning phase for your small business as this is essential whether there is a global pandemic or not. What is important to consider, now that we are actually in a pandemic, is to have plans that are malleable or flexible to be able to constantly adapt to the changes it brings. It is also important that in your business plan, always have a risk assessment in order to gauge those risks and be able to prepare for solutions should those risks materialize.
Proactively Market Your Revamped Business
As you implement these strategies, feel free to let your customers know that you are business as usual, and introduce your ‘new normal’ modifications to your small business. This is for you to showcase your growth as a business in terms of client care, and to highlight that you offer what they need.
If your small business needs help with bookkeeping for reliable financial information, contact us today at email@example.com or 713-855-8035.