As we head toward year-end, your company may be analyzing its business strategy for 2017 or devising plans for 2018. As you do so, be sure to give some attention to the prices you’re asking for your existing products and services, as well as those you plan to launch in the near future.
The cost of production is a logical starting point. After all, if your prices don’t exceed costs over the long run, your business will fail. This critical connection demands regular re-evaluation.
One simple way to assess costs is to apply a desired “markup” percentage to your expected costs. For example, if it costs $1 to produce a widget and you want to achieve a 10% return, your selling price should be $1.10.
Of course, you’ve got to factor more than just direct materials and labor into the equation. You should consider all of the costs of producing, marketing and distributing your products, including overhead expenses. Some indirect costs, such as sales commissions and shipping, vary based on the number of units you sell. But most are fixed in the current bookkeeping period, including rent, research and development, depreciation, insurance, and selling and administrative salaries.
“Product costing” refers to the process of spreading these variable and fixed costs over the units you expect to sell. The trick to getting this allocation right is to accurately predict demand.
Deliberate over demand
Changing demand is an important factor to consider. Incurring higher costs in the short term may be worth it if you reasonably believe that rising customer demand will eventually enable you to cover expenses and turn a profit. In other words, rising demand can reduce per-unit costs and increase margin.
Determining the number of units people will buy is generally easier when you’re:
Forecasting demand for a new product that’s a lot different from your current product line can be extremely challenging — especially if there’s nothing like it in the marketplace. But if you don’t factor customer and market considerations into your pricing decisions, you could be missing out on money-making opportunities.
Check your wiring
Like an electrical outlet and plug, the connection between costs and pricing can grow loose over time and sometimes short out completely. Don’t risk operating in the dark. Our firm can help you make pricing decisions that balance ambitiousness and reason.
We help you plan, forecast and analyze your financial data
so you can get on top of your finances today to grow your
small business big tomorrow.
Should you buy a business vehicle before year end?
5 Ways to Dance Through Digital Disruption
Find the Right Path Forward With KPIs
Ensuring a Peaceful Succession With a Buy-Sell Agreement
Intelligent Insights: A CFO's Strategic Methods for Cost Controls
4 Surefire Ways to Sustain Business Growth
5 Factors that are Bad for your Business Financial Health
Top 8 Financial Tools for Small Business Owners
Small Business Owners' Top Tax Mistakes and How to Avoid Them
Top 5 Bookkeeping Systems for Small Business 2017
What Are Your Financial Statements Telling You About Your Business?
Small Business StartUp New Research Credit Claims, Explained
Financial Tools: Useful List for Growing Businesses
Capital Budgeting Techniques Maximizing Future Profits
Key Profit Drivers You Should Not Ignore
Small Business Tech Trends: Power of Cloud and Mobile Bookkeeping
Growth Game Plan: 30+ Ways to Improve Profitability
Medical Practice Growth Strategies: Improving Profit Margin for Doctor's Clinic
Is Your Business Growing? Profit and Loss Explained for Small Businesses
How Profitable are your Customers?
Dont Let Founders Syndrome Impede Your Succession Plan
Bridging the divide with a mezzanine loan
4 Ways To Get (and Keep) Your Business Data in Order
Valuation often affects succession plans in hard-to-see ways
How to Maximize Deductions for Business Real Estate
Fortifying Your Business With Enterprise Risk Management
4 Tips on Making your Marketing Emails a Blast
Fun fact: Phone service was taxed early and has been taxed often ever since.
Could an FSA Offer the Benefits Flexibility You Need?
Get Smart: How AI Can Help Your Business
7 Steps to Choosing a Successor for your Family Business
Year-End Bookkeeping Reminders You Dont Want to Miss for your Non-Profit Organization
Can't Keep Up with the Deadlines? 6 Tips for Attorneys to Achieve a Stress-Free Year-End Tax Preparation
6 Key Points that Construction Companies Must Have to Prepare for the Year-End Financial Closing and Tax Filing
Find Time for Strategic Planning
Making the Right Choice About Your Office Space
8 Things You Should Consider for Compliance When You Hire Independent Contractors
4 Ways to Encourage Innovation in Customer Service
Light A Beacon to Your Business with A Mission Statement
Turning Employee Ideas Into Profitable Results
Use Bench Marking to Swim With the Big Fish
5 Questions to Ask Yourself About Social Media
3 Ways to Supercharge Your Supervisors
Blockchain May Soon Drive Business Worldwide
Taking It to The Streets: 7 Marketing Strategies to Consider
Say, Just How Competitive Is Your Business Anyway?
Ask the Right Questions About Your IT Strategy
Bookings Vs. Shippings: A Sales Flash Report Primer
Could a long-term deal ease your succession planning woes?
Fun fact: Sit back and enjoy your frequent flyer miles